Instagram Stories disappear after 24 hours, but what if you want to keep them longer? That’s where Instagram Story Highlights come in!
This powerful feature lets you save and showcase your best Stories directly on your profile. Whether you’re a business, influencer, or casual user, Highlights help keep important content accessible to followers.
In this guide, we’ll break down what Instagram Story Highlights are, why they matter, and how you can use them effectively to enhance your profile.
What Are Instagram Story Highlights?
Instagram Story Highlights allow you to save and organize Stories into themed categories on your profile. Instead of vanishing after 24 hours, these Stories stay permanently—unless you choose to remove them.
They appear as circular icons below your bio, and you can create different Highlights based on content type, such as:
✔ Product showcases for businesses
✔ Behind-the-scenes moments for influencers
✔ Personal memories for everyday users
Essentially, Highlights act like a mini library of your most valuable content, making it easy for visitors to see what you’re all about.
Why Should You Use Instagram Story Highlights?
💡 Extend the Life of Your Stories – Regular Stories disappear after a day, but Highlights keep them on display.
💡 Improve Profile Aesthetic – Well-organized Highlights with eye-catching covers create a polished, professional look.
💡 Showcase Key Content – Use Highlights to feature FAQs, testimonials, product launches, or travel diaries.
💡 Enhance User Experience – Visitors can quickly find relevant content without scrolling through endless posts.
Whether you're a brand, creator, or personal user, Highlights can make your profile more engaging and informative.
How to Create an Instagram Story Highlight
Creating a Story Highlight is quick and easy. Just follow these steps:
Option 1: Create a Highlight from an Active Story
- Post a Story on Instagram.
- Open the Story and tap the Highlight icon at the bottom.
- Choose “New Highlight” or add it to an existing one.
- Name your Highlight (e.g., "Travel," "Recipes," "Reviews").
- Tap Add, and it will now appear on your profile.
Option 2: Create a Highlight from Archived Stories
If you want to add older Stories, you can retrieve them from your archive:
- Go to your profile and tap the "+" (New Highlight) button below your bio.
- Select the Stories you want to include.
- Name your Highlight and choose a cover image.
- Tap “Add” to finalize.
Now, your Highlight is live on your profile for everyone to see!
How to Edit or Remove a Story Highlight
Need to update your Highlights? No problem! Here’s how:
Editing a Highlight:
- Go to your profile and tap the Highlight you want to modify.
- Tap the three-dot menu (•••) and select “Edit Highlight.”
- Add or remove Stories, rename the Highlight, or change the cover image.
- Tap “Done” to save your changes.
Deleting a Highlight:
- Tap and hold the Highlight you want to remove.
- Select “Delete Highlight” and confirm.
Deleting a Highlight does not delete the Stories—they will remain in your archive unless manually removed.
Creative Ways to Use Instagram Story Highlights
🚀 For Businesses & Brands:
- Product Demos – Showcase product features and tutorials.
- Customer Reviews – Highlight testimonials to build credibility.
- FAQ & Support – Answer common questions for easy access.
📸 For Influencers & Creators:
- Behind-the-Scenes – Share exclusive content and daily life moments.
- Collabs & Partnerships – Showcase brand deals and sponsorships.
- Events & Meetups – Document highlights from live events or travels.
🎉 For Personal Users:
- Travel Memories – Keep a diary of your trips with location-based Highlights.
- Food & Recipes – Organize favorite meals, baking tutorials, or restaurant finds.
- Family & Friends – Create albums of special moments with loved ones.
The possibilities are endless—use Highlights strategically to make your profile more engaging!
Pro Tips for Instagram Story Highlights
🔥 1. Use Custom Covers for a Clean Aesthetic
Create eye-catching Highlight covers with tools like Canva or Adobe Express to maintain a consistent brand look.
🔥 2. Keep Highlights Organized
Avoid clutter—stick to 4-8 well-defined Highlights instead of dozens of random ones.
🔥 3. Refresh Highlights Regularly
Keep content up to date by replacing outdated Stories with fresh, relevant ones.
🔥 4. Use Keywords in Highlight Names
Names like “Tips,” “Reviews,” or “Workouts” make it clear what your content is about.
Final Thoughts
Instagram Story Highlights are a game-changer for keeping your best content accessible and engaging. Whether you’re a business showcasing products or an individual sharing memories, Highlights help enhance your profile, improve user experience, and increase engagement.
Start curating your Highlights today and make your Instagram profile stand out! 🚀
Want more Instagram tips? Check out our blog for the latest Instagram strategies and social media hacks!